Entry criteria
1
The initiative must have run in the year 2026. It does not have to have begun this year but could have started in previous years so you can demonstrate cumulative impact.
2
The initiative must have been primarily designed to build the organisation’s brand, for example by increasing awareness, reaching new or broader audiences, or strengthening brand perceptions.
3
Entries should demonstrate the initiative’s objectives, thinking and execution, together with evidence of its impact. This could include advertising, sponsorship, partnerships, content, PR, experiences or other brand-building activity.
