Shape the future
of insurance marketing

Celebrate the standout talent redefining our industry. From cut-through campaigns to perception-shifting strategy, the IMG Awards honour the very best of the best.

Who’s running circles around the rest?

Young Marketer
of the Year

For that young insurance marketing magician who’s had a breakthrough year to remember.

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Marketing Team
of the Year

For that team where everything’s just clicked all year and they’ve got the results to prove it.

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Marketing Lead
of the Year

For that marketing leader who’s exceeded expectations all year.

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Campaign of the Year

For the most creative and impactful marketing campaign of the year.

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The only awards
run by the market,
for the market

Nominated by peers and judged by a panel of industry legends, the IMG Awards are still the first and only not-for-profit awards in our sector.

The IMG hall of fame

Take a trip through our awards history – meet all our winners and nominees and get all the award ceremony action in the gallery.

Thanks to our partners
and supporters who
help make it happen

Brand and Communications Partner


Partners


Supporters


FREE

FREE is the creative agency dedicated to helping insurance businesses build distinctive brands and create campaigns that stand out.

Our partnership with IMG runs deep. We’ve been with IMG for 6 years since their rebrand in 2019. We’re proud to back its mission and passionate about elevating the role of marketing in insurance.

From brand and campaign strategy to big creative ideas and executions that land with impact, everything we do follows proven marketing principles.

FREE Brands

Insure TV

Insure TV is the leading video learning platform tailored for insurance professionals. Offering a rich array of video content, it covers critical topics from claims and underwriting to innovation and AI.

The platform is trusted by over 29,000 professionals across the UK, and 240,000 in the U.S. providing insights, expert discussions, and educational resources to keep users informed about the latest trends and developments in the insurance industry.

Insure TV is where the industry comes to learn, allowing you to stay ahead in a rapidly evolving insurance landscape.

Insure TV

Tin Pan

Tin Pan is a creative video agency specialising in supporting insurance, legal and financial organisations with their communications. We offer full-service production alongside strategic guidance. We have produced over 800 films for major insurance and legal firms, from bold marketing films to interactive onboarding journeys and numerous internal comms pieces. We craft videos that reflect the heart of your company. In addition every pitch we’ve been involved with has been successful – £140m of new or renewed contracts.  Our focus is simple: making video a powerful tool for connection, clarity, and growth.

Tin Pan