Mid-weight brand strategist

Mid-weight brand strategist, Free Partners

Role overview

This role involves understanding clients’ businesses and marketing challenges and distilling them into highly focused strategies.

Our clients are UK and US based businesses, operating in service sectors. Their products and services are often complex, technical and often lack differentiation. So, this role requires you to be naturally curious, and a fast learner, a creative thinker and a great writer and presenter.

Reporting into the Brand Director, you will work closely with the account and creative teams to set a strategic direction and make sure the work stays on brand and on track.

Ideally, you’ll have 3-5 years’ experience in an integrated strategic planning role.

Main responsibilities

• Staying informed on market trends
• Conducting some primary, but chiefly secondary research
• Analysing research, data and trends
• Assisting brand director with the delivery of workshops and write-ups
• Identifying insights, challenges and opportunities
• Creating competitive reviews and situational analyses
• Developing brand anatomy/framework/architecture, positioning and strategy
• Writing compelling brand stories
• Meeting and presenting to clients
• Briefing and collaborating with creative teams

Experience and skills

• Prior experience as a brand strategist or similar role, either leading or assisting in the development of brand anatomies/frameworks, value propositions and positionings.
• Highly articulate with excellent writing skills.
• Experience leading client meetings.
• Analytical and problem-solving mindset.
• Ability to distil complex, technical business propositions into a succinct strategy
• Creative and compelling storyteller.
• Strong research skills.
• Strategic thinker.
• Excellent presentation skills.
• Qualification in business, marketing, branding, communication or related field required.

Free behaviours are based on our values

• Empowerment – We empower everyone to table ideas that will move things forwards, whether through strategy, creativity or tactical execution. We need individuals to be able to work effectively on their own as well as part of the wider Free Partners team.
• Partnerships – We create a working dynamic and driven environment that’s fun and gives everyone the potential to deliver their very best work. We expect team members to integrate effectively across disciplines and to support each other in building strong relationships with clients.
• Rewarding – This means focusing on results. And on the client and their goals. Our ambition is to always to deliver an outstanding client experience with outcomes that exceed expectations.
• Insights and Advancement – We recognise that we all have something to learn and something to teach. We expect everyone to be learning and improving.